processo de estruturação comercial de uma empresa
Planning and Research
Organizational Structure
Product or Service Development
- Identify the specific products or services that the company will offer to its customers.
- Consider the target market and customer needs when deciding on the offerings.
- Test the product or service in the target market to assess its viability and appeal.
- Collect feedback from potential customers to identify any necessary improvements or adjustments.
- Define the standards and processes that will be used to ensure the quality of the product or service.
- Implement quality control checks at various stages of the development process.
- Outline a timeline that includes the key milestones and deadlines for the development of the product or service.
- Consider factors such as research, design, testing, and production when creating the timeline.
- Decide on the packaging materials, design, and labeling that will be used for the product.
- Define the branding elements, such as logo, colors, and messaging, that will be associated with the product or service.
- Determine the pricing strategy for the product or service, taking into account factors such as production costs, market demand, and competition.
- Calculate the costs associated with producing, marketing, and selling the product to determine the profitability.
Sales and Distribution
- Direct sales
- Online sales
- Distribution partners
- Identify target markets and customer segments
- Analyze competitors and market trends
- Set sales goals and objectives
- Create pricing strategies and incentives
- Develop promotional and advertising plans
- Segment markets based on geography, demographics, or other criteria
- Assign sales teams to specific territories or regions
- Define boundaries and responsibilities for each territory or region
- Map out the steps involved in the sales process from lead generation to closing the sale
- Identify touchpoints and interactions with customers throughout the journey
- Determine key metrics for measuring the effectiveness of the sales process
- Collect historical sales data and analyze trends
- Use statistical models and forecasting techniques to predict future sales
- Implement a reporting system to track sales performance and progress
- Identify the most efficient and cost-effective distribution channels
- Establish partnerships with suppliers, wholesalers, or retailers
- Set up logistics and transportation systems for delivering products to customers
Use in Manifestly