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Google Business Profile SEO checklist

Basic Information

  • Log in to your Google account
  • Go to Google My Business dashboard
  • Click on the 'Verify now' button
  • Follow the verification steps
  • Double-check the spelling of your business name
  • Input the correct address including street, city, state, and zip code
  • Provide a valid phone number
  • Update any changes promptly
  • Go to the 'Info' section on your Google My Business dashboard
  • Click on the pencil icon next to the website field
  • Enter your website URL
  • Save the changes
  • Navigate to the 'Info' section on your Google My Business dashboard
  • Click on the pencil icon next to the category field
  • Start typing to search for and select the most relevant category
  • Save the changes

Business Description

Business Hours

Photos

Reviews

Posts

Services

Attributes

Q&A

Insights

  • Log in to your Google My Business account
  • Click on 'Insights' on the left-hand side menu
  • Review the data provided for views, clicks, calls, and more
  • Check the 'Overview' section for a snapshot of your performance
  • Navigate to the 'Customer actions' tab to see actions taken by customers
  • Monitor the 'Photo views' section to track image engagement
  • Identify trends in your data to make informed decisions
  • Update your profile with relevant keywords based on search queries
  • Experiment with different types of posts to see what drives engagement
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