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On ground activation

Pre-event planning

Define goals and objectives for the activation

Identify target audience and location for activation

Create a budget for the activation

Secure necessary permits and permissions for the event

Event logistics

Secure necessary equipment and supplies for the activation

Create a list of required equipment and supplies
Identify vendors or rental companies to source the items
Confirm availability and delivery/pick-up details

Coordinate with vendors for any necessary services (e.g. catering, security)

Reach out to potential vendors for quotes and availability
Negotiate contracts and finalize details
Provide vendors with event details and requirements

Develop a timeline for the activation and assign roles to team members

Outline key milestones and deadlines
Assign responsibilities to team members
Communicate the timeline and roles clearly to the team

Conduct a site visit to ensure all logistical needs are met

Schedule a visit to the event location
Take note of layout, access points, and any potential obstacles
Address any concerns or make necessary adjustments based on the site visit

Set up event signage and branding materials at the activation site

Coordinate transportation and parking logistics for attendees and staff

Ensure all necessary permits and licenses are obtained for the activation

Arrange for waste management and clean-up services post-event

Test all equipment and technology to ensure they are functioning properly before the activation begins

Promotion and marketing

Create promotional materials for the activation (e.g. flyers, banners)

Develop a social media strategy to promote the activation

Coordinate with media outlets for coverage of the event

Reach out to influencers or brand ambassadors to help promote the activation

On-site activation

Set up the activation area according to the event plan

Ensure all team members are briefed on their roles and responsibilities

Monitor the activation to ensure everything is running smoothly

Collect feedback from attendees to measure the success of the activation

Post-event evaluation

Evaluate the success of the activation based on pre-defined goals and objectives

Analyze feedback from attendees and make note of any areas for improvement

Calculate the return on investment for the activation

Develop a report to share with stakeholders and team members.

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