How to desing a new website
Planning
- Clearly define the main purpose of the website (e.g., e-commerce, informational, portfolio)
- Identify specific goals (e.g., increasing sales, generating leads, improving brand awareness)
- Determine the demographics (age, gender, location) of the target audience
- Understand their needs, preferences, and behaviors through surveys, interviews, or analytics data
- Analyze the market trends, industry standards, and potential opportunities
- Research and evaluate competitors' websites, their strengths, weaknesses, and unique selling points
- Create a sitemap to outline the main pages and their hierarchy
- Design a logical and intuitive navigation system to ensure easy user access to content
- Determine the financial resources required for the project including design, development, and maintenance costs
- Estimate the time needed for each phase of the website development process
- Choose the appropriate web development technologies and platforms based on the website's goals and requirements
- Consider factors such as scalability, security, ease of use, and compatibility with existing systems
- Identify sources for acquiring content such as in-house writers, freelancers, or content agencies
- Evaluate their expertise, portfolio, and pricing to select the most suitable content providers
- Compile necessary assets such as logos, images, videos, and branding guidelines
- Ensure availability of required software, licenses, and hosting services
- Break down the website development process into tasks and subtasks
- Assign responsibilities, set deadlines, and define dependencies
- Define the type of content to be included (e.g., text, images, videos)
- Plan the content creation, publication, and management process
- Set milestones to track progress and ensure timely completion of key deliverables
- Include dates for design drafts, content creation, development milestones, and website launch
Content
- Define the goals and target audience of the website
- Determine the key messages and tone of the content
- Identify the main topics and subtopics to cover
- Collect all relevant text, images, videos, and other media
- Ensure all content is properly labeled and categorized
- Create a system to organize and store the content
- Create compelling headlines and subheadings
- Use relevant keywords throughout the content
- Write concise and informative paragraphs
- Use headings and subheadings to organize the content
- Break up long paragraphs into smaller, digestible chunks
- Use bullet points or numbered lists for important information
- Check for spelling and grammar errors
- Ensure all information is accurate and up to date
- Read the content aloud to check for readability
- Use the brand's preferred tone of voice and writing style
- Incorporate the brand's visual elements (logo, colors, fonts, etc.)
- Maintain consistency with the brand's messaging and values
- Link to relevant pages within the website
- Include links to authoritative external sources for additional information
- Ensure all links are working and properly formatted
- Include clear and compelling buttons or links that prompt action
- Use persuasive language to encourage user engagement
- Place calls to action strategically throughout the content
- Research and include relevant keywords in the content
- Optimize meta tags, titles, and descriptions for search engines
- Ensure the content is easily scannable and readable by search engine bots
- Use high-quality images and videos to enhance the content
- Optimize multimedia files for fast loading times
- Caption or provide alt text for multimedia elements
- Use descriptive alt text for images and multimedia
- Provide transcripts or captions for videos and audio content
- Ensure the content can be easily navigated using assistive technologies
Use in Manifestly