A process to implement business development and new sales opportunities within a team
Strategy Development
- Set specific, measurable, achievable, relevant, and time-bound (SMART) goals.
- Align goals with company vision and mission.
- Involve team members in goal-setting for buy-in.
- Document goals clearly for reference and accountability.
- Conduct market research to identify potential customers.
- Segment customers based on demographics, behavior, and needs.
- Create customer personas to better understand target audience.
- Prioritize segments based on potential revenue and alignment with goals.
- Research key competitors' strengths and weaknesses.
- Identify market trends affecting your industry.
- Use SWOT analysis to evaluate your position.
- Stay updated with industry reports and news.
- Identify what differentiates your offerings from competitors.
- Focus on customer pain points and how you solve them.
- Craft a clear, concise statement of your value.
- Test and refine the proposition based on feedback.
Team Structure and Roles
- Conduct a skills inventory of each team member.
- Identify gaps in skills or resources needed.
- Analyze current workload and team dynamics.
- Gather feedback from team on perceived strengths.
- Outline key functions necessary for business development.
- Assign clear responsibilities to each team member.
- Ensure roles align with team members' strengths.
- Document roles and responsibilities for transparency.
- Identify a candidate with relevant experience.
- Ensure the lead has strong leadership skills.
- Define the scope of their authority and responsibilities.
- Communicate the decision to the entire team.
- Select representatives from key departments.
- Set clear objectives for the cross-functional team.
- Schedule regular meetings to foster collaboration.
- Encourage open communication and idea sharing.
Use in Manifestly