AI Checklist Generator

From the makers of Manifestly Checklists

Email address

Home > Consulting > Competitive landscape assessment

Competitive landscape assessment

Competitive Landscape Assessment Checklist

I. Research and Data Gathering

Identify the key competitors in the industry

Collect information on each competitor's products/services, pricing, market share, and customer segments

Obtain data on competitors' financials, including revenue, profitability, and growth rates

Analyze competitors' marketing and sales strategies, such as advertising campaigns and distribution channels

Gather insights on competitors' strengths, weaknesses, opportunities, and threats (SWOT analysis)

Research industry trends, market dynamics, and potential disruptors

Conduct interviews or surveys with industry experts, customers, and suppliers

II. Competitive Positioning

Determine the positioning of each competitor in the market (e.g., low-cost provider, premium brand, niche player)

Assess competitors' value propositions and unique selling propositions (USPs)

Analyze competitors' target customer segments and their specific needs and preferences

Evaluate competitors' competitive advantages and differentiators

III. Market Share Analysis

Calculate the market share of each competitor based on revenue or units sold

Identify any changes in market share over time

Compare market share trends with competitors and industry benchmarks

Analyze market share by customer segments or geographic regions

IV. Product/Service Analysis

Evaluate the quality, features, and benefits of competitors' products/services

Compare pricing strategies and price points of competitors

Assess the innovation and technology advancements of competitors' offerings

Analyze the product life cycle stage of each competitor's offerings

V. Sales and Marketing Analysis

Review competitors' marketing and advertising campaigns

Assess the effectiveness of competitors' marketing channels and distribution networks

Analyze competitors' sales processes, customer acquisition strategies, and customer retention programs

Evaluate competitors' online presence, including website usability and social media engagement

VI. Financial Performance Analysis

Analyze competitors' financial statements, including revenue, cost structure, and profitability

Assess competitors' investment in research and development (R&D) and capital expenditures

Evaluate competitors' ability to generate cash flow and manage debt

Compare financial ratios (e.g., return on investment, gross margin) with industry benchmarks

VII. SWOT Analysis

Perform a comprehensive SWOT analysis for each competitor

Identify competitors' strengths and weaknesses in relation to your organization

Identify opportunities and threats in the competitive landscape

VIII. Competitive Strategy Recommendations

Synthesize the findings from the analysis to identify potential opportunities and threats for your organization

Develop strategies to leverage your organization's strengths and exploit competitors' weaknesses

Determine areas where your organization can differentiate itself and create a competitive advantage

Outline specific actions and initiatives to implement the recommended competitive strategies

Download CSV Download JSON Download Markdown

Use in Manifestly

Related Checklists

Employee Orientation Checklist

A well-designed Employee Orientation Checklist helps to ensure that new employees receive a comprehensive introduction to the company and their job duties.

view →

Client Onboarding Checklist

A Client Onboarding Checklist is essential for ensuring a smooth and successful transition of new clients into a consulting engagement.

view →

Leave of Absence Checklist

A Leave of Absence Checklist is important to ensure that all necessary steps are taken to properly document and process employee absences.

view →

Performance Evaluation Checklist

Performance Evaluation Checklists are essential for measuring an employee's performance and providing feedback to ensure they are meeting the expectations of their role.

view →

Project Kickoff Checklist

A Project Kickoff Checklist is essential to ensure that all stakeholders are on the same page and that all project objectives and expectations are clearly defined.

view →

Data Security Checklist

A Data Security Checklist is an essential tool to ensure that an organization's data is secure and protected from unauthorized access.

view →

Employee Termination Checklist

A Employee Termination Checklist ensures all necessary steps are taken to ensure a smooth and compliant termination process.

view →

Risk Management Checklist

A Risk Management Checklist is a tool to help identify, assess, and manage potential risks to an organization and its stakeholders.

view →

Client Offboarding Checklist

The Client Offboarding Checklist is critical for ensuring a successful and thorough transition process, ensuring that all stakeholders are informed and any outstanding issues are resolved.

view →

Hey there! Here's a little about us or visit our recurring workflow SaaS: Manifestly Checklists

Light Dark