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principais KPIs para acompanhar semanalmente

Traffic and Conversion Rate KPIs

Website Traffic: Measure the number of visitors to your site on a weekly basis.

Conversion Rate: Calculate the percentage of visitors who convert into customers during the week.

Average Order Value (AOV): Track the average value of each order placed on your site.

Sales and Revenue KPIs

Weekly Sales: Monitor the total sales generated during the week.

Revenue Growth: Measure the percentage increase or decrease in revenue compared to the previous week.

Customer Lifetime Value (CLTV): Evaluate the average value a customer brings to your business over their lifetime.

Customer Engagement KPIs

Email Subscriptions: Monitor the number of new email subscribers acquired weekly.

Social Media Engagement: Track the level of engagement (likes, comments, shares) on your social media posts.

Customer Satisfaction (CSAT) Score: Conduct weekly surveys to measure customer satisfaction levels.

Inventory and Fulfillment KPIs

Inventory Turnover: Calculate how quickly your inventory is being sold and restocked.

Order Fulfillment Time: Measure the average time it takes to fulfill an order from the time it is placed.

Return Rate: Track the percentage of products returned by customers during the week.

Marketing and Advertising KPIs

Cost Per Acquisition (CPA): Calculate the average cost of acquiring a new customer through marketing efforts.

Return on Ad Spend (ROAS): Measure the revenue generated compared to the amount spent on advertising.

Click-Through Rate (CTR): Monitor the percentage of users who click on your ads or promotional content.

Customer Retention KPIs

Repeat Purchase Rate: Measure the percentage of customers who make a repeat purchase in a given week.

Churn Rate: Track the percentage of customers who unsubscribe or stop using your services in a week.

Net Promoter Score (NPS): Conduct weekly surveys to gauge customer loyalty and likelihood to recommend.

Website Performance KPIs

Website Load Time: Monitor the time it takes for your website to load on different devices.

Bounce Rate: Measure the percentage of visitors who leave your site after viewing only one page.

Conversion Funnel Analysis: Analyze the conversion rates at each stage of your sales funnel.

Operational Efficiency KPIs

Order Error Rate: Track the percentage of orders with errors, such as incorrect products or shipping addresses.

Customer Service Response Time: Measure the average time taken to respond to customer inquiries or issues.

Employee Productivity: Evaluate the efficiency and output of your team members on a weekly basis.

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