start a podcast

Planning Stage

  • Brainstorm topics that you are passionate about and that will resonate with your target audience
  • Consider what unique perspective or value you can bring to your chosen topic
  • Define your target audience demographics and interests
  • Listen to competitors' podcasts to understand their content, style, and audience engagement
  • Take note of what works well and what can be improved upon in their podcasts
  • Identify gaps in the market that your podcast can fill
  • Choose between interview-style, solo, panel discussions, or storytelling formats
  • Consider the optimal episode length based on your content and audience preferences
  • Decide on the frequency of your podcast episodes (e.g. weekly, bi-weekly)
  • Outline the topics and guests for each episode in advance
  • Set deadlines for recording, editing, and publishing each episode
  • Include special episodes or series in your content calendar for variety

Equipment and Software

Hosting and Distribution

Recording and Editing

Promotion and Marketing

Launch and Beyond