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A check list used to evaluate sellers pitches

Introduction and Background

Seller's name and contact information

Seller's company and position

Brief overview of the seller's background and experience

Any previous interactions or knowledge of the seller or company

Understanding of Client's Needs

Did the seller ask relevant questions to understand the client's advertising needs?

Did the seller listen actively and show genuine interest in understanding the client's requirements?

Did the seller take notes and ask for clarification when needed?

Knowledge of Industry and Target Audience

Did the seller demonstrate a good understanding of the advertising industry?

Did the seller provide examples or case studies relevant to the client's industry?

Did the seller showcase knowledge of the client's target audience and how to reach them effectively?

Value Proposition and Unique Selling Points

Did the seller clearly articulate their value proposition and how it aligns with the client's needs?

Did the seller highlight any unique selling points or competitive advantages of their advertising services?

Did the seller explain how their services can contribute to the client's business growth or success?

Proposed Advertising Strategies and Tactics

Did the seller present a comprehensive and tailored advertising strategy?

Did the seller suggest specific tactics, channels, or platforms to reach the target audience?

Did the seller explain the rationale behind their proposed strategies and how they address the client's objectives?

Measurement and Analytics

Did the seller discuss how they measure the effectiveness of their advertising campaigns?

Did the seller mention any analytics tools or methods they use to track and optimize performance?

Did the seller provide examples of past campaigns with measurable results?

Budget and Pricing

Did the seller provide a clear breakdown of costs and pricing for their advertising services?

Did the seller explain how the proposed budget aligns with the client's goals and expected outcomes?

Did the seller offer any flexibility or options for adjusting the budget based on the client's needs?

References and Testimonials

Did the seller provide references or testimonials from previous clients?

Did the seller offer any case studies or success stories related to similar projects?

Did the seller provide any credible endorsements or partnerships with reputable organizations?

Communication and Collaboration

Did the seller demonstrate strong communication skills and the ability to effectively collaborate with clients?

Did the seller express willingness to work closely with the client's team and address any concerns or questions?

Did the seller establish clear expectations for ongoing communication and project management?

Next Steps and Follow-up

Did the seller summarize the key points discussed and proposed next steps?

Did the seller offer a timeline or schedule for implementation and delivery?

Did the seller mention any follow-up actions, such as providing additional information or arranging a follow-up meeting?

Overall Impression and Fit

Did the seller leave a positive overall impression in terms of professionalism and expertise?

Did the seller seem like a good fit for the client's company culture and values?

Did the seller address any potential concerns or objections raised during the pitch?

Additional Notes/Comments

Any additional notes or comments regarding the seller's pitch or any outstanding questions or concerns.

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