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Platform Checklist

  • Review the platform's user demographics and interests
  • Identify if the target audience is active on the platform
  • Assess the platform's user base and monthly active users
  • Review engagement metrics such as likes, shares, and comments
  • Explore the different ad formats offered by the platform
  • Check if the platform supports video, image, carousel, or text ads
  • Evaluate the platform's targeting options such as demographics, interests, and behaviors
  • Check if the platform offers custom audience creation and lookalike audience targeting
  • Review where the ads can be placed on the platform
  • Check if the platform offers options for sponsored posts, banners, or in-stream ads
  • Review the platform's pricing model such as cost-per-click (CPC) or cost-per-impression (CPM)
  • Check if the platform offers budgeting options like daily or lifetime budgets
  • Review the platform's tracking tools for monitoring ad performance
  • Check if the platform provides detailed analytics on impressions, clicks, conversions, and ROI
  • Look for case studies or testimonials from other advertisers on the platform
  • Identify successful campaigns and strategies used on the platform

Ad Content Checklist

Performance Metrics Checklist

Compliance Checklist

Related Checklists