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Home > E-commerce > Selling product on website

Selling product on website

Before Launching the Product on Website

Conduct market research to determine demand for the product

Set pricing strategy based on competition and target market

Create product descriptions and high-quality images for website

Set up inventory management system to track stock levels

On Website

Add product to website with clear title, description, and pricing

Navigate to website's backend
Locate 'Products' section
Click 'Add New Product'
Fill in title, description, and pricing
Upload product images
Save changes

Optimize product pages for SEO with relevant keywords

Research relevant keywords for product
Incorporate keywords into product title and description
Add alt text to product images with keywords
Include keywords in meta tags and URL
Check keyword density

Set up payment gateway for secure transactions

Choose a payment gateway provider
Create an account with the provider
Integrate payment gateway with website
Set up SSL certificate for secure transactions
Test payment gateway

Test website to ensure product is displaying correctly

View product page on different devices
Check for any formatting issues
Test product images and descriptions
Add product to cart and test checkout process
Verify payment gateway is working

Marketing and Promotion

Develop a marketing plan to promote product on social media and other channels

Create email campaigns to target existing customers and prospects

Offer promotions or discounts to drive sales

Monitor performance and adjust marketing strategies as needed

Customer Service and Support

Train customer service team on product details and common questions

Set up customer service channels for inquiries and support

Provide clear return and refund policies for customers

Collect feedback and reviews from customers to improve product offering

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