about us communications checklist
1. Company Overview
- Identify the primary purpose of the company.
- Express what the company aims to achieve.
- Keep it concise and focused.
- Use clear and impactful language.
- Describe the long-term aspirations of the company.
- Highlight how the company wants to be perceived in the future.
- Ensure it inspires and motivates stakeholders.
- Keep it forward-looking and ambitious.
- List the fundamental beliefs guiding the company's actions.
- Include values that influence company culture.
- Ensure clarity and simplicity in each value.
- Make it relatable to both employees and clients.
- Chronologically summarize key milestones.
- Include founding date and significant achievements.
- Highlight any major changes in direction or leadership.
- Keep it engaging and informative.
2. Services Offered
- Identify core consulting services.
- Organize services into categories if applicable.
- Ensure completeness and clarity.
- Provide a brief overview of each service.
- Focus on scope, purpose, and outcomes.
- Use clear and concise language.
- Identify key differentiators for each service.
- Explain how services solve client problems uniquely.
- Use evidence or testimonials when possible.
- List industries where expertise exists.
- Include relevant case studies or examples.
- Indicate any certifications or qualifications.
3. Target Audience
- Research industry sectors relevant to your services.
- Define characteristics such as company size and location.
- List specific companies or client profiles.
- Analyze existing client data for insights.
- Identify stakeholders influencing primary clients.
- Include demographics such as age, role, and industry.
- Consider groups like investors or regulatory bodies.
- Assess how they impact decision-making processes.
- Gather data through surveys or interviews.
- Identify common pain points and goals.
- Analyze market trends affecting audiences.
- Document challenges to tailor services effectively.
4. Team Introduction
5. Client Success Stories
6. Brand Identity
- Verify logos are up to date and high resolution.
- Check placement of logos across all materials.
- Ensure branding elements follow the established guidelines.
- Review all communications for logo consistency.
- Define key messaging points for clarity.
- Train team members on brand voice guidelines.
- Review past materials for tone consistency.
- Establish a style guide for reference.
- Cross-check current materials with brand color palette.
- Confirm font usage matches brand specifications.
- Test color combinations for readability.
- Maintain a style guide for color and font references.
7. Communication Channels
8. Legal Considerations
- Research local and federal advertising laws.
- Ensure messaging aligns with industry standards.
- Consult legal counsel for complex regulations.
- Regularly update policies based on new laws.
- Document all compliance efforts for accountability.
- Gather documentation supporting each claim.
- Use credible sources for data and statistics.
- Create an internal review process for claims.
- Train team members on substantiation processes.
- Keep records of all claims made in communications.
- Identify common disclaimers relevant to your industry.
- Draft clear and concise disclaimer language.
- Place disclaimers prominently in communications.
- Review disclaimers regularly for relevance.
- Consult legal counsel to ensure adequacy.
Use in Manifestly