starting a blog
Planning
- Brainstorm topics you are passionate about
- Research popular niches and trending topics
- Consider your expertise and interests
- Identify demographics, interests, and needs of potential readers
- Use surveys, interviews, and social media insights
- Create reader personas to visualize your audience
- Determine if your goal is to educate, inspire, entertain, or sell
- Set measurable objectives such as traffic, engagement, or revenue
- Align goals with your niche and target audience
- Compare features, pricing, and ease of use
- Consider customization options and scalability
- Choose a platform that suits your technical skills
- Plan blog post topics and publishing schedule
- Include holidays, events, and seasonal themes
- Allocate time for research, writing, and editing
- Use tools like Google Keyword Planner or SEMrush
- Target long-tail keywords with low competition
- Optimize your content for SEO with relevant keywords
- Define your blog's unique selling proposition (USP)
- Choose a memorable and versatile logo
- Select a color palette that reflects your brand identity
- Create a list of evergreen and trending topics
- Organize posts into relevant categories and subcategories
- Ensure a good mix of content types (e.g. how-to guides, listicles)
- Create an account and add tracking code to your blog
- Monitor traffic, user behavior, and conversion rates
- Use data to optimize content and marketing strategies
- Choose platforms where your audience is active
- Plan content sharing schedule and frequency
- Interact with followers through comments, messages, and polls
Use in Manifestly