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Home > E-commerce > SEO checklist for an existing website

SEO checklist for an existing website

Technical SEO Checklist

Check for any crawling or indexing issues

Ensure website is mobile-friendly and responsive

Optimize website speed and performance

Implement proper URL structure and utilize canonical tags

Create and submit XML sitemap

Implement structured data markup

Set up and verify Google Search Console and Bing Webmaster Tools

Check for broken links and fix them

Set up proper redirects for any changed URLs

Optimize robots.txt file

On-Page SEO Checklist

Conduct keyword research and identify target keywords for each page

Optimize meta tags (title, description) with target keywords

Optimize heading tags (H1, H2, etc.) with target keywords

Optimize image alt tags with relevant keywords

Ensure content is high-quality, unique, and relevant to the target audience

Improve and optimize internal linking structure

Implement user-friendly URLs with relevant keywords

Optimize page load times

Implement social sharing buttons

Content SEO Checklist

Conduct content audit and identify opportunities for improvement

Optimize content for target keywords while maintaining natural language

Ensure content is well-structured with proper headings and subheadings

Optimize images and multimedia content

Include relevant, high-quality external links to reputable sources

Implement user-generated content strategies (reviews, comments, etc.)

Update and refresh outdated content

Optimize content for featured snippets and rich snippets

Incorporate relevant and popular keywords into content

Off-Page SEO Checklist

Build high-quality backlinks from authoritative websites

Develop a strong social media presence and engage with followers

Implement influencer marketing strategies

Monitor and manage online reviews and ratings

Guest blogging and content contribution on relevant websites

Participate in industry-related forums and communities

Monitor and respond to online mentions and discussions

Collaborate with other websites for link building opportunities

Monitor and manage online reputation

Local SEO Checklist (if applicable)

Create and optimize Google My Business profile

Submit business information to local directories

Optimize website for local keywords and location-specific content

Encourage and respond to customer reviews on local review platforms

Implement local structured data markup

Engage with local community and sponsor events

Optimize online presence for local citations and NAP consistency

Ensure accurate and up-to-date contact information on website

Analytics and Reporting Checklist

Set up Google Analytics and other relevant tracking tools

Define and track relevant KPIs for SEO performance

Regularly analyze website traffic and user behavior

Monitor keyword rankings and organic search visibility

Track and analyze backlink profile and referring domains

Monitor and analyze conversion rates and goal completions

Generate and review regular SEO reports

Identify areas for improvement and implement necessary changes

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