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AI SEO Audit

1. Website Structure Audit

Review URL structure for clarity and keyword optimization.

Ensure a logical hierarchy with proper internal linking.

Check for mobile responsiveness and fast loading times.

Verify XML sitemap submission to search engines.

Assess user experience (UX) for intuitive navigation.

2. Content Analysis

Evaluate existing content for relevance and keyword integration.

Identify content gaps and opportunities for blog topics.

Ensure all content is original and free of plagiarism.

Check for proper use of headings (H1, H2, H3) and meta descriptions.

Assess the use of multimedia elements (images, videos) for engagement.

3. Keyword Research

Identify primary and secondary keywords relevant to practice areas.

Analyze competitor keywords and SEO strategies.

Use tools to find long-tail keywords with high search intent.

Review local SEO keywords for geographic targeting.

Assess keyword placement within content and metadata.

4. Technical SEO Audit

Check for crawl errors and fix broken links.

Evaluate site speed and implement improvements as needed.

Ensure SSL certificate is active for site security.

Review robots.txt file for proper indexing instructions.

Verify canonical tags to prevent duplicate content issues.

5. Local SEO Optimization

Claim and optimize Google My Business listing.

Ensure consistency of NAP (Name, Address, Phone) across directories.

Gather and respond to client reviews to enhance reputation.

Utilize local keywords in content and metadata.

Create local citations in relevant legal directories.

6. Backlink Profile Analysis

Assess the quality and quantity of backlinks.

Identify toxic backlinks that may harm SEO performance.

Develop a strategy for acquiring high-quality backlinks.

Monitor competitor backlink strategies for insights.

Utilize guest blogging and partnerships for link-building opportunities.

7. Analytics and Reporting

Set up Google Analytics and Google Search Console for tracking.

Monitor key performance indicators (KPIs) such as traffic and bounce rate.

Regularly analyze keyword rankings and organic search performance.

Generate reports to track progress and adjustments over time.

Adjust SEO strategies based on data insights and trends.

8. Continuous Improvement

Schedule regular SEO audits to stay updated on best practices.

Stay informed about algorithm changes and industry trends.

Encourage ongoing content development and updates.

Train staff on SEO best practices for content creation.

Foster a culture of optimization and responsiveness to client needs.

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