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Ai SEO traffic audit

General Overview

Review overall website health and performance metrics.

Analyze website traffic patterns and trends.

Identify primary traffic sources (organic, paid, referral, etc.).

Keyword Analysis

Conduct keyword research to identify high-potential keywords.

Evaluate current keyword rankings for main product categories.

Analyze competitor keyword strategies and gaps.

On-Page SEO

Check title tags and meta descriptions for optimization.

Ensure proper use of header tags (H1, H2, H3) across pages.

Review image alt text and file names for SEO effectiveness.

Assess the internal linking structure for relevance and depth.

Content Quality

Evaluate product descriptions for uniqueness and relevance.

Check for duplicate content across products or categories.

Review blog content for SEO optimization and engagement.

Technical SEO

Analyze site speed and performance metrics using tools like Google PageSpeed Insights.

Check mobile-friendliness and responsiveness of the site.

Ensure proper implementation of XML sitemaps and robots.txt.

Audit structured data for products (Schema markup).

User Experience (UX)

Assess website navigation and usability.

Review checkout process for friction points.

Analyze bounce rate and exit pages for improvement opportunities.

Backlink Profile

Evaluate the quality and quantity of backlinks.

Identify opportunities for gaining new backlinks.

Monitor for toxic backlinks that could harm SEO.

Analytics and Reporting

Set up and review Google Analytics and Google Search Console data.

Track key performance indicators (KPIs) relevant to e-commerce.

Prepare a report summarizing findings and actionable insights.

Action Plan Development

Prioritize SEO issues based on impact and effort.

Develop a timeline for implementing changes.

Assign responsibilities for each action item.

Continuous Monitoring

Set up regular SEO audits and performance reviews.

Monitor changes in traffic and rankings post-implementation.

Adjust strategies based on ongoing performance data.

This checklist provides a comprehensive approach to conducting an AI SEO traffic audit for e-commerce organizations.

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