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Audit checklist

Website Performance Audit

Assess page load speed

Check mobile responsiveness

Evaluate browser compatibility

Test website navigation and user experience

Analyze bounce rate and user engagement metrics

SEO Audit

Review on-page SEO elements (titles, meta descriptions, headers)

Check for broken links and 404 errors

Assess keyword optimization for product pages

Evaluate sitemap and robots.txt file

Monitor backlinks and domain authority

Content Audit

Review product descriptions for accuracy and SEO optimization

Check for content duplication across pages

Evaluate the quality and relevance of blog posts

Assess the use of images and alt text

Ensure compliance with copyright laws

Security Audit

Verify SSL certificate installation and validity

Conduct vulnerability scans for potential threats

Review payment processing security measures

Assess data protection policies and compliance (GDPR, CCPA)

Check for regular backups and recovery plans

Inventory Management Audit

Evaluate stock level accuracy and inventory turnover rates

Assess the efficiency of inventory tracking systems

Review supplier performance and reliability

Check for excess or obsolete inventory

Analyze order fulfillment processes and lead times

Customer Experience Audit

Assess the ease of account creation and checkout process

Review customer service response times and channels

Evaluate the effectiveness of return and exchange policies

Monitor customer feedback and review platforms

Analyze cart abandonment rates and follow-up strategies

Marketing and Advertising Audit

Review effectiveness of digital marketing channels (social media, email, PPC)

Analyze customer segmentation and targeting strategies

Assess return on investment (ROI) for advertising campaigns

Evaluate promotional strategies and seasonal sales performance

Monitor brand reputation and online presence

Compliance Audit

Review adherence to e-commerce regulations and standards

Check for compliance with advertising guidelines

Assess tax compliance for different regions and jurisdictions

Verify terms and conditions and privacy policy accuracy

Ensure consumer protection laws are being followed

This checklist can be used to systematically evaluate various aspects of an e-commerce organization to ensure optimal performance and compliance.

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