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Audit checklist

1. Website Performance

Check website loading speed.

Test for mobile responsiveness.

Analyze website uptime and downtime.

Ensure SSL certification is active.

Review website navigation and structure.

2. User Experience (UX)

Evaluate site design and aesthetics.

Test search functionality.

Review product categorization and filtering options.

Assess ease of checkout process.

Gather user feedback and reviews.

3. SEO (Search Engine Optimization)

Conduct keyword analysis and optimization.

Review meta tags and descriptions.

Check for broken links and redirects.

Analyze URL structure.

Ensure proper use of heading tags (H1, H2, etc.).

4. Content Quality

Review product descriptions for clarity and accuracy.

Check for high-quality images and videos.

Ensure content is regularly updated.

Analyze blog or resource content for relevance and engagement.

Verify copyright and licensing for content used.

5. Security Measures

Assess data protection and privacy policies.

Check for compliance with GDPR and other regulations.

Review payment gateway security.

Ensure regular backups are conducted.

Test for vulnerabilities and possible breaches.

6. Inventory Management

Review inventory levels and turnover rates.

Check for stock management software functionality.

Analyze supply chain efficiency.

Evaluate product return processes.

Assess product listing accuracy.

7. Marketing and Advertising

Review current marketing strategies and channels.

Analyze social media presence and engagement.

Evaluate email marketing effectiveness.

Assess paid advertising campaigns (PPC, social ads).

Review affiliate marketing partnerships.

8. Customer Service

Evaluate response times for customer inquiries.

Review customer service training programs.

Check for multiple contact options (chat, email, phone).

Analyze customer service feedback and reviews.

Assess return and refund policies.

9. Analytics and Reporting

Review website traffic and conversion rates.

Analyze customer demographics and behavior.

Evaluate sales reports and trends.

Check for proper tracking of marketing campaigns.

Ensure clarity and accessibility of reports for stakeholders.

10. Compliance and Legal

Review terms and conditions.

Check for compliance with consumer protection laws.

Ensure clear privacy policy is in place.

Assess compliance with advertising regulations.

Evaluate any potential legal risks associated with operations.

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