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Listing research

Property Information

Obtain property address and legal description

Collect information about the property's size and dimensions

Determine the property's zoning classification

Gather details about the property's ownership history

Identify any liens or encumbrances on the property

Market Analysis

Research recent sales and listings of similar properties in the area

Analyze market trends and conditions affecting property values

Determine the property's potential market value

Evaluate the competition in the local real estate market

Property Condition

Conduct a thorough inspection of the property's physical condition

Note any repairs or maintenance required

Assess the property's structural integrity and safety features

Evaluate the condition of major systems (electrical, plumbing, HVAC, etc.)

Identify any environmental concerns or hazards

Legal Considerations

Review local zoning regulations and building codes

Determine if any special permits or variances are required

Verify the property's compliance with local regulations

Check for any pending or past legal disputes involving the property

Confirm the property's eligibility for financing options

Financial Analysis

Gather information on the property's current and potential rental income (if applicable)

Estimate operating expenses and calculate cash flow projections

Assess the property's potential return on investment

Determine if the property meets the organization's investment criteria

Analyze financing options and potential mortgage terms

Marketing and Advertising

Develop a marketing plan for promoting the property

Determine the target audience and ideal buyer/tenant profile

Create high-quality promotional materials (brochures, photos, videos, etc.)

Choose appropriate advertising channels (online listings, newspapers, social media, etc.)

Set a timeline and budget for marketing activities

Documentation and Legalities

Prepare the necessary listing agreements and contracts

Ensure all required disclosures are provided to potential buyers/tenants

Gather relevant legal documents (deeds, title reports, surveys, etc.)

Verify the accuracy of property information in listing materials

Obtain any additional permits or inspections required by local authorities

Listing Presentation

Arrange professional photography and staging (if applicable)

Write compelling property descriptions highlighting key features

Create an attractive listing presentation for potential buyers/tenants

Consider additional marketing strategies (virtual tours, open houses, etc.)

Prepare for inquiries and showings by having all relevant information readily available

Follow-Up and Reporting

Track inquiries and showings received for the property

Maintain regular communication with interested parties

Provide timely feedback to clients and address their concerns

Generate regular reports on the property's marketing performance

Keep records of all activities related to the listing process

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