Exhibition sales checklist

Determine the target audience for the exhibition

Set clear goals and objectives for the sales team

Develop an attractive booth design and layout

Create marketing collateral such as brochures, flyers, and business cards

Identify and train the sales team members

Prepare a list of potential leads and existing clients to target

Arrive early to set up the booth and ensure everything is in place

Ensure the booth is clean, organized, and visually appealing

Display products/services prominently with clear pricing information

Set up interactive elements like demos or samples if applicable

Place engaging signage and banners to attract attention

Ensure all necessary equipment (laptops, projectors, etc.) are functioning properly

Greet visitors with a friendly and welcoming attitude

Start conversations by asking open-ended questions to understand their needs

Provide detailed information about products/services and highlight benefits

Conduct live demonstrations or offer product samples if applicable

Listen actively to customers' concerns and provide solutions

Collect contact information for potential follow-ups

Identify potential buyers who are ready to make a purchase

Present pricing options and negotiate if necessary

Offer incentives or discounts to encourage immediate purchases

Process payments securely and provide receipts

Collect feedback from customers and address any concerns

Follow up with potential leads and send personalized thank-you emails

Assess the success of the exhibition based on the set goals and objectives

Evaluate the effectiveness of the booth design and presentation

Review the sales team's performance and identify areas for improvement

Analyze the quality of leads generated and the conversion rate

Calculate the return on investment (ROI) for the exhibition

Make notes and recommendations for future exhibitions

Remember that this is just a suggested structure, and you can modify or add sections/items based on your specific requirements.