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Get updated on what competitors are doing

Identify the main competitors in your industry

Determine the key metrics to track and analyze

Gather information on competitors' products or services

Track competitors' websites for updates and changes

Follow competitors on social media platforms

Monitor competitors' blog posts and articles

Evaluate competitors' advertising campaigns

Examine competitors' SEO and SEM efforts

Assess competitors' social media marketing tactics

Compare competitors' pricing with your own products/services

Monitor competitors' sales, discounts, and promotions

Analyze competitors' pricing strategies and value propositions

Study competitors' customer reviews and ratings

Assess competitors' customer service and support

Analyze competitors' loyalty programs and incentives

Track competitors' product launches and updates

Monitor competitors' patents and trademarks

Analyze competitors' R&D investments and innovation pipeline

Monitor competitors' strategic alliances and partnerships

Track competitors' joint ventures or acquisitions

Analyze competitors' distribution channels and supply chain

Document and organize all gathered information

Regularly review and update the competitive analysis findings

Identify areas where your business can improve based on competitors' actions

Remember to tailor this checklist to your specific industry and competitive landscape.

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