Preparing to launch a new app on ProductHunt

Background Research

Research the top products in the same category and understand what features make them successful.
Search for similar apps on ProductHunt and analyze the ratings, comments, and upvotes they've received.
Understand the core features of your app and how they can be used to solve user's problems.

Pre-Launch

Create a simple, yet attractive landing page that explains the features and benefits of your app.
Create an email list of potential users who are interested in trying out your app.
Create a timeline of events leading up to the launch, including the date and time of the launch, promotional activities, and any other tasks.
Find influencers who are interested in your app and build relationships with them. Ask them to help promote your app on launch day.
Create a press release announcing the launch of your app and distribute it to various outlets.
Create a social media presence for your app. This includes setting up profiles on Twitter, Facebook, Instagram, and other platforms.
Create promotional content such as blog posts, videos, and infographics to be shared on launch day.
Reach out to potential reviewers and ask them to review your app on launch day.
Start building an online community of users who are interested in your app before the launch. This will help you engage with users on launch day.
Schedule content to be posted on social media and other platforms on launch day.
Create promotional materials such as videos, infographics, and other visuals to help explain the features of your app.
Create ads for your app and A/B test them to understand which ones are most effective.
Monitor relevant online conversations about your app, competitors, and the industry in general.

Launch Day

Release the product on the planned launch day.
Post the product to ProductHunt and ensure it is live.
Notify the influencers you have been building relationships with and ask them to help promote the product.
Engage with commenters on ProductHunt and other platforms. Thank them for their feedback and be responsive to their questions.
Send out emails and notifications to your email list and followers to announce the launch of your product.
Monitor user feedback on ProductHunt and other platforms. Take note of any issues they are having and any feature requests they may have.
Monitor traffic and usage analytics to understand how users are engaging with your product.
Respond to questions and comments on social media. Make sure to be polite and helpful.
Update the product based on any user feedback you receive. This will help ensure your product is successful.
Celebrate the launch with your team! Take the time to appreciate the hard work everyone put in to make the launch successful.