Création d'une agence marketing
Pre-launch Planning
- Hold a team meeting to brainstorm and define the agency's mission statement, vision statement, and core values.
- Write down the finalized mission, vision, and core values and distribute them to all team members.
- Conduct market research to analyze the current market trends, competitors, and potential target audience.
- Compile the research findings into a report and identify the target audience based on demographics, psychographics, and behavior.
- Share the target audience profile with the team and discuss strategies to reach and engage with them.
- Identify the agency's unique strengths, advantages, and capabilities.
- Analyze the market and competitors to find a gap that the agency can fill.
- Craft a clear and compelling USP that differentiates the agency from competitors.
- Ensure the USP aligns with the target audience's needs and desires.
- Outline the agency's business plan, including objectives, strategies, tactics, and financial projections.
- Set specific, measurable, achievable, relevant, and time-bound (SMART) goals and objectives.
- Assign responsibilities and deadlines for each goal and objective.
- Research the market to understand the pricing strategies of competitors and the perceived value of services.
- Determine the agency's pricing strategy based on factors such as costs, desired profit margin, and market positioning.
- Define the agency's service offerings, including packages, pricing tiers, and additional services.
- Create a budget that includes expenses for operations, marketing, staff salaries, and other overhead costs.
- Estimate revenue projections based on the target audience, pricing strategy, and marketing efforts.
- Regularly review and update the budget and financial projections as the agency grows.
- Research the legal requirements and regulations for registering a marketing agency in the relevant jurisdiction.
- Complete the necessary paperwork and submit it to the appropriate government agency.
- Follow up on the registration process and obtain the necessary legal documentation.
- Identify the licenses and permits required to operate a marketing agency.
- Research the application process and requirements for each license and permit.
- Submit the necessary applications and documentation to obtain the licenses and permits.
- Ensure all licenses and permits are renewed and updated as required.
- Analyze the target audience, market trends, and competitors to identify marketing opportunities and challenges.
- Define the agency's marketing objectives and determine the most effective marketing channels and tactics.
- Create a detailed marketing plan that outlines the strategies, tactics, timelines, and budgets for each marketing initiative.
- Identify potential partners and vendors who can complement the agency's services or provide necessary resources.
- Reach out to potential partners and vendors to discuss collaboration opportunities and negotiate terms.
- Establish strong relationships with selected partners and vendors through regular communication and mutual support.
- Design and develop a professional website that reflects the agency's brand and showcases its services and expertise.
- Optimize the website for search engines and ensure it is mobile-friendly and user-friendly.
- Create other digital marketing tools such as social media profiles, email templates, and online advertising campaigns.
- Determine the space requirements based on the number of employees, equipment, and meeting rooms.
- Research and visit potential office spaces that meet the agency's needs in terms of location, size, amenities, and budget.
- Negotiate lease terms and sign a lease agreement for the selected office space.
- Identify the roles and skills needed to operate the agency effectively.
- Develop job descriptions and post job openings on relevant platforms.
- Conduct interviews, assess candidates, and select the most qualified individuals.
- Provide training and onboarding for new hires to familiarize them with the agency's processes, systems, and culture.
- Design a client onboarding process that includes welcome materials, contracts, and a clear explanation of the agency's services and processes.
- Assign a dedicated account manager or team to guide new clients through the onboarding process.
- Regularly review and update the client onboarding process based on feedback and improvements.
- Establish channels for customer support, such as phone, email, live chat, or a ticketing system.
- Train customer support staff on effective communication, problem-solving, and conflict resolution.
- Create a knowledge base or FAQs to provide self-service options for common customer inquiries.
- Regularly monitor customer support performance and gather feedback to improve the system.
- Identify key performance indicators (KPIs) that align with the agency's goals and objectives.
- Implement tracking tools and systems to monitor and measure performance against the KPIs.
- Regularly analyze and report on performance data to identify areas for improvement and make data-driven decisions.
- Establish feedback channels such as surveys, feedback forms, or social media listening tools.
- Regularly collect customer feedback and analyze it to identify trends, patterns, and areas for improvement.
- Use customer feedback to make data-driven decisions, improve services, and enhance the customer experience.
- Implement project management tools and software to track project progress, deadlines, and resources.
- Assign project managers or team leads to oversee and coordinate project activities.
- Regularly communicate with team members and clients to ensure projects are on track and meet expectations.
- Select and implement communication tools and platforms that facilitate efficient and effective communication among team members.
- Establish communication protocols and guidelines to ensure clarity, transparency, and accountability in internal communication.
- Regularly evaluate and improve the internal communication system based on feedback and emerging technologies.
- Define success metrics and benchmarks that align with the agency's goals and objectives.
- Implement tracking tools and systems to measure and monitor success against the defined metrics.
- Regularly review and analyze success data to celebrate achievements, identify areas for improvement, and refine strategies.
Use in Manifestly