Create a checklist for building an evergreen course sales funnel

Planning and Research

  • Create buyer personas to identify your target audience demographics and psychographics
  • Conduct surveys or interviews to gather insights on their pain points and challenges
  • Use keyword research tools to identify popular search terms related to your course topic
  • Analyze online forums, social media groups, and communities to gauge the interest in your course topic
  • Research and analyze competitors offering similar courses to identify gaps and opportunities
  • Identify your course's unique value proposition and key differentiators
  • Define specific sales and revenue goals for your course
  • Outline the key stages and actions within your sales funnel to achieve those goals

Content Creation

Landing Page and Opt-in Forms

Email Marketing Campaign

Sales Page and Checkout Process

Upselling and Cross-selling

Follow-up and Customer Support