Brand campaign checklist for Discord creator hub (content, payout, assets, setup info).

Content

  • Establish clear goals for the campaign.
  • Identify key messages to communicate.
  • Ensure alignment with overall brand strategy.
  • Define metrics for success evaluation.
  • Communicate objectives to all stakeholders.
  • Research audience interests and behaviors.
  • Analyze creator demographics relevant to the campaign.
  • Create audience personas for clarity.
  • Segment audience based on engagement potential.
  • Document findings for reference.
  • Create a style guide for tone and voice.
  • Specify visual branding elements (logos, colors).
  • Outline content formats (images, videos, text).
  • Provide examples of acceptable content.
  • Include legal disclaimers and compliance info.
  • List all campaign content types and formats.
  • Assign specific dates for each post.
  • Include deadlines for creator submissions.
  • Plan interaction points with the audience.
  • Review calendar with all team members.
  • Define desired user actions (e.g., follow, share).
  • Make CTAs clear and compelling.
  • Incorporate CTAs into all content formats.
  • Test CTA effectiveness before launch.
  • Adjust CTAs based on audience feedback.

Payout

Assets

Setup Info

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