Brand campaign checklist for Discord creator hub (content, payout, assets, setup info).
Content
- Establish clear goals for the campaign.
- Identify key messages to communicate.
- Ensure alignment with overall brand strategy.
- Define metrics for success evaluation.
- Communicate objectives to all stakeholders.
- Research audience interests and behaviors.
- Analyze creator demographics relevant to the campaign.
- Create audience personas for clarity.
- Segment audience based on engagement potential.
- Document findings for reference.
- Create a style guide for tone and voice.
- Specify visual branding elements (logos, colors).
- Outline content formats (images, videos, text).
- Provide examples of acceptable content.
- Include legal disclaimers and compliance info.
- List all campaign content types and formats.
- Assign specific dates for each post.
- Include deadlines for creator submissions.
- Plan interaction points with the audience.
- Review calendar with all team members.
- Define desired user actions (e.g., follow, share).
- Make CTAs clear and compelling.
- Incorporate CTAs into all content formats.
- Test CTA effectiveness before launch.
- Adjust CTAs based on audience feedback.
Use in Manifestly