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> brand motion identity
brand motion identity
1. Define Brand Strategy
Identify brand values and mission
Understand target audience and demographics
Analyze competitors and market positioning
Establish brand personality and tone
2. Concept Development
Brainstorm motion concepts that align with brand identity
Create mood boards to visualize ideas
Develop storyboards for motion sequences
Define key messaging to be conveyed through motion
3. Design Elements
Choose color palette that reflects brand identity
Select typography that complements visual style
Create graphic elements to be animated (logos, icons, etc.)
Ensure consistency with existing brand assets
4. Motion Principles
Define animation style (e.g., playful, elegant, dynamic)
Establish guidelines for transitions and movements
Determine pacing and timing for animations
Ensure accessibility considerations are met (e.g., readability)
5. Prototype and Test
Create initial motion prototypes using design software
Gather feedback from stakeholders and target audience
Refine animations based on testing results
Ensure compatibility across different platforms and devices
6. Implementation
Finalize motion assets and export in required formats
Develop guidelines for usage across various media
Train team members on how to use motion identity
Launch motion identity in marketing materials and channels
7. Monitor and Evolve
Collect feedback on the effectiveness of motion identity
Analyze performance metrics and audience engagement
Make adjustments based on evolving brand needs and trends
Regularly review and update motion identity elements as necessary
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