Google My Business - Business Updates, Recent Offers, and Events related Complete Checklist

Update business hours

Add new photos of the business

Update business description

Verify business location on Google Maps

Update contact information (phone number, email address, website)

Add a virtual tour of the business

Update COVID-19 safety measures and protocols

Update service offerings or menu items

Add customer reviews or testimonials

Update special promotions or discounts

Update staff profiles or team members

Add links to social media profiles

Update business categories or attributes

Update holiday hours or seasonal information

Create new offers for customers

Update existing offers with expiration dates

Share offers on social media

Monitor offer redemption rates

Analyze the performance of each offer to determine which ones are driving the most conversions

A/B test different variations of offers to see which ones resonate best with customers

Collaborate with other businesses to create joint offers or promotions

Use targeted email marketing campaigns to promote offers to specific customer segments

Track the ROI of each offer to ensure they are contributing to the overall success of the business

Create new events for customers to attend

Update event details and RSVP information

Share events on social media

Track event attendance and engagement

Collaborate with local businesses to co-host events

Set up online ticket sales for events

Create promotional materials for events, such as flyers or social media graphics

Send email invitations to customers for upcoming events

Gather feedback from attendees after events to improve future events