New product discovery
Market Research
- Review customer feedback and complaints
- Analyze customer behavior and preferences
- Identify common pain points and challenges faced by customers
- Compare features, pricing, and quality of competitor products
- Identify areas where competitors excel and where they fall short
- Analyze customer reviews and feedback about competitor products
- Monitor industry publications and news
- Analyze data on market growth and demand
- Identify emerging trends and potential gaps in the market
- Analyze demographic data and customer characteristics
- Identify specific customer segments with common needs and preferences
- Consider factors such as age, gender, location, and interests
- Create a detailed description of the ideal customer
- Include demographics, motivations, goals, and challenges
- Use market research data to inform the customer profile
- Design surveys to gather feedback on customer needs and preferences
- Conduct interviews to gain deeper insights into customer motivations
- Analyze survey and interview responses for common themes
- Review industry reports and studies for insights and trends
- Compare performance metrics to industry benchmarks
- Identify areas where the industry is excelling or falling behind
- Analyze competitor pricing strategies and price points
- Research different distribution channels and their pros and cons
- Consider factors such as cost, reach, and customer convenience
- Regularly check customer reviews on platforms like social media and review websites
- Take note of common complaints, suggestions, and positive feedback
- Use customer feedback to identify areas for improvement
Use in Manifestly