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> SEO/SEA biweekly management presentation
SEO/SEA biweekly management presentation
SEO/SEA Biweekly Management Presentation Checklist
SEO Performance Analysis
Review organic search traffic data
Analyze keyword rankings
Assess backlink profile
Evaluate on-page optimization
Identify opportunities for improvement
SEA Performance Analysis
Review paid search traffic data
Analyze ad performance metrics
Assess campaign targeting and settings
Evaluate ad copy and landing pages
Identify opportunities for optimization
Competitor Analysis
Review competitor keyword rankings
Analyze competitor backlink profiles
Assess competitor ad strategies
Identify areas where competitors are outperforming
Goal Tracking
Review progress towards SEO/SEA goals
Analyze conversion rates and ROI
Identify areas for goal refinement or adjustment
Recommendations
Propose strategies for improving SEO performance
Suggest optimizations for paid search campaigns
Outline next steps for implementation
Provide timeline for recommended actions
Action Items
Assign responsibilities for implementing recommendations
Set deadlines for completion of action items
Follow up on progress during next biweekly meeting.
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