Checklist for a 12 week marketing plan on selling a home, including the pre listing phase

Pre-Listing Phase

Research the local real estate market and recent sales

Determine the optimal listing price with a comparative market analysis (CMA)

Make necessary repairs and improvements to enhance the home's appeal

Stage the home for showings and photography

Hire a professional photographer to take high-quality photos

Create a detailed property description highlighting key features

Gather necessary documents (title, disclosures, inspection reports)

Here are some additional steps you can include in the Pre-Listing Phase section of your 12-week marketing plan for selling a home

Conduct a thorough cleaning of the home, including decluttering and organizing spaces

Obtain a pre-inspection to identify any potential issues that could arise during buyer inspections

Create a timeline for the listing process to keep all parties informed and on track

Develop a marketing strategy that outlines both online and offline initiatives

Research and select the right real estate agent or brokerage to represent the property

Prepare a list of neighborhood amenities and features that could appeal to potential buyers

Create a virtual tour or video walkthrough of the home for online listings

Set up a dedicated website or landing page for the property to showcase its features

Develop a promotional flyer or brochure that can be distributed to potential buyers

Establish a social media strategy to promote the listing prior to going live

Plan an open house event to attract potential buyers once the home is listed

Gather testimonials or reviews from past clients to enhance credibility and attract interest

Review local zoning laws and community guidelines to ensure compliance during the selling process

Week 1: Launch Preparation

Set up a timeline for the marketing plan

Develop a marketing budget and allocate resources

Create a marketing strategy that includes online and offline tactics

Set up a dedicated website or landing page for the property

Prepare social media accounts and marketing materials

Week 2: Online Marketing Initiatives

List the property on multiple real estate platforms (MLS, Zillow, Realtor.com)

Share high-quality photos and property details on social media

Create virtual tours or video walkthroughs of the home

Utilize email marketing to notify potential buyers and local agents

Run targeted online ads to reach specific demographics

Week 3: Offline Marketing Initiatives

Print and distribute high-quality brochures and flyers

Organize an open house event and promote it through various channels

Network with local real estate agents to share the listing

Place a "For Sale" sign in the yard with contact information

Contact local newspapers and magazines for advertising opportunities

Weeks 4-6: Ongoing Engagement and Showings

Schedule and conduct private showings for interested buyers

Follow up with all leads and interested parties

Gather feedback from showings to make necessary adjustments

Continue to promote the property on social media and through ads

Monitor online engagement and adjust strategies as needed

Weeks 7-9: Evaluation and Adjustments

Assess the effectiveness of marketing efforts and adjust the strategy

Revisit pricing strategy based on market feedback and competition

Consider additional home improvements or staging if necessary

Keep communication open with interested buyers and agents

Continue to engage with the local community and promote the listing

Weeks 10-12: Closing Phase

Review offers and negotiate terms with potential buyers

Prepare for inspections and appraisals as needed

Keep all parties informed throughout the closing process

Finalize all paperwork and legal documentation

Plan a successful closing day and transition for the new homeowners

Post-Sale Follow-Up

Send thank-you notes to buyers and real estate agents

Request testimonials or reviews to enhance future marketing efforts

Reflect on the marketing process for lessons learned and improvements for future sales