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checklist for in house graphic desinger

Design Preparation

Define project goals and objectives.

Gather brand guidelines and assets.

Research target audience and competitors.

Create a mood board for inspiration.

Here are some additional steps that could be included in the Design Preparation section of your checklist for an in-house graphic designer

Identify key deliverables and formats required for the project

Establish a timeline for the design process, including milestones

Determine the budget and resources available for the project

Collaborate with stakeholders to gather input and feedback on initial ideas

Create a project brief summarizing all gathered information and objectives

Select design tools and software to be used in the project

Outline any specific technical requirements (e.g., resolution, dimensions)

Plan for potential design revisions and iterations based on feedback

Assess any legal considerations (e.g., copyright, licensing) related to assets

Compile a list of references or existing designs that align with project goals

Design Development

Sketch initial concepts and layouts.

Select color palettes and typography.

Create digital drafts using design software.

Iterate designs based on feedback and revisions.

Asset Creation

Develop final graphics for web and social media.

Create product images and lifestyle shots.

Design promotional materials (banners, flyers, etc.).

Ensure all assets are optimized for performance.

Review and Approval

Present designs to stakeholders for feedback.

Make necessary adjustments based on input.

Confirm final designs align with brand standards.

Obtain final approval from necessary parties.

Implementation

Prepare files for upload (formats, sizes, etc.).

Coordinate with web developers for integration.

Ensure all graphics are properly tagged and labeled.

Schedule content for publication across platforms.

Post-Launch Evaluation

Monitor performance of visual assets (engagement, conversion).

Gather feedback from team and audience.

Analyze data to assess effectiveness of designs.

Document lessons learned for future projects.

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