checklist to audit your e-commerce SEO
1. Technical SEO
- Visit Google PageSpeed Insights.
- Enter your website URL.
- Analyze the results for load times.
- Identify suggested improvements.
- Implement changes to enhance speed.
- Use Google's Mobile-Friendly Test tool.
- Input your website URL.
- Review mobile usability issues.
- Adjust design for better responsiveness.
- Test across various devices and screen sizes.
- Check if your URL begins with 'https://'.
- Use SSL Checker tools for validation.
- Ensure all pages redirect from HTTP to HTTPS.
- Update internal links to use HTTPS.
- Confirm no mixed content warnings appear.
- Review your site's navigation structure.
- Ensure URLs are descriptive and clean.
- Organize content into logical categories.
- Implement breadcrumb navigation for easy access.
- Check for duplicate content issues.
- Use tools like Screaming Frog or Ahrefs.
- Scan for 404 errors and broken links.
- Create a list of broken URLs.
- Set up 301 redirects to relevant pages.
- Test redirects to ensure they function correctly.
- Generate an XML sitemap if not available.
- Include all important pages in the sitemap.
- Submit the sitemap to Google Search Console.
- Verify sitemap visibility in search engines.
- Update the sitemap regularly with new content.
- Access your robots.txt file via your website root.
- Check for correct syntax and rules.
- Ensure important pages are not disallowed.
- Use the robots.txt Tester in Google Search Console.
- Update the file as necessary to reflect changes.
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