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Cleaning checklist

1. Website Content

Review product descriptions for accuracy and completeness.

Check for broken links and update or remove them.

Ensure all images are high-quality and properly sized.

Update seasonal promotions and banners.

Verify that all customer reviews are visible and relevant.

2. Inventory Management

Conduct a physical count of inventory and compare with records.

Remove discontinued or out-of-stock items from the website.

Update inventory levels to reflect current stock.

Ensure pricing is consistent across all platforms.

3. User Experience

Test website navigation for ease of use.

Check the loading speed of the website and optimize as necessary.

Ensure mobile responsiveness and compatibility across devices.

Review the checkout process for any friction points.

4. Customer Communication

Update email templates for promotions and newsletters.

Clean the email subscriber list to remove inactive users.

Ensure customer support contact information is current and visible.

Review and respond to customer inquiries and feedback.

5. Compliance and Security

Ensure that the website meets all legal and regulatory standards.

Update privacy policy and terms of service as necessary.

Review security protocols to protect customer data.

Perform regular backups of the website and database.

6. Analytics and Performance

Review website analytics to identify trends and areas for improvement.

Check integration with tracking tools like Google Analytics.

Analyze conversion rates and identify drop-off points.

Set up and review performance benchmarks for key metrics.

7. Marketing and SEO

Review and update SEO strategies and keywords.

Clean up and optimize metadata for all pages.

Check for duplicate content and remove or consolidate as needed.

Evaluate social media links and ensure they are active and engaging.

8. Final Review

Conduct a complete walkthrough of the website.

Gather feedback from team members on overall functionality.

Schedule regular maintenance checks to keep the website fresh.

Document any changes made and action items for the future.

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