Complete Local SEO checklist with Google Business optimisation and location pages

Ensure NAP (Name, Address, Phone Number) consistency across all platforms.

Optimize your website for local keywords.

Create a mobile-friendly website design.

Implement local schema markup on your website.

Use localized content (blogs, articles) relevant to your area.

Claim and verify your Google Business Profile.

Complete all sections of your profile (business name, address, phone number, website).

Add high-quality images of your business (interior, exterior, products).

Write a compelling business description using relevant keywords.

Choose appropriate business categories.

Set your business hours and update them during holidays.

Enable messaging to communicate with customers directly.

Encourage and respond to customer reviews regularly.

Create a dedicated location page for each service area or branch.

Use localized keywords in the page title, headings, and content.

Include a unique description of each location.

Add a Google Map embed of your location.

Provide details about services offered at each location.

Include customer testimonials and reviews specific to each location.

Optimize images with alt text that includes location keywords.

Ensure each page has a clear call-to-action (CTA).

Identify local businesses for potential partnerships and backlinks.

Get listed in local directories (Yelp, Yellow Pages, etc.).

Engage with local community events or sponsorships to gain exposure.

Submit press releases to local news outlets for coverage.

Network with local influencers to promote your business.

Use Google Analytics to track website traffic and conversions.

Monitor Google My Business Insights for customer engagement.

Regularly check local rankings for targeted keywords.

Analyze competitors’ local SEO strategies.

Adjust tactics based on performance data and ongoing trends.

This checklist should help guide your local SEO efforts effectively!