Conduct Keyword Research

1. Define Goals and Objectives

  • Research demographic information.
  • Analyze customer behavior and preferences.
  • Identify key pain points and needs.
  • Categorize search intent: informational, navigational, transactional.

2. Brainstorm Initial Keywords

3. Use Keyword Research Tools

4. Analyze Competitors

5. Categorize Keywords

6. Evaluate Keyword Metrics

7. Refine and Select Keywords

8. Monitor Keyword Performance

9. Document Your Findings

10. Continuous Optimization

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