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Content Strategy Checklist

1. Research and Analysis

Identify target audience and personas

Conduct competitive analysis

Analyze current content performance

Gather insights from stakeholders

Define content goals and objectives

2. Content Planning

Develop a content inventory

Create a content calendar

Determine content types and formats

Establish content themes and topics

Map content to customer journey stages

3. Content Creation

Set guidelines for tone and voice

Assign roles and responsibilities for content creation

Develop content briefs for each piece

Create high-quality, original content

Incorporate SEO best practices in content

4. Content Distribution

Identify appropriate distribution channels

Develop a social media strategy

Plan for email marketing campaigns

Optimize website for content sharing

Collaborate with partners for content amplification

5. Content Promotion

Develop a promotional strategy for each piece of content

Utilize paid advertising where applicable

Engage influencers to share content

Leverage community engagement and forums

Monitor and respond to audience engagement

6. Performance Measurement

Define key performance indicators (KPIs)

Set up analytics tools to track performance

Regularly review content performance reports

Analyze engagement metrics and user feedback

Adjust content strategy based on insights

7. Continuous Improvement

Conduct regular content audits

Stay updated with industry trends and changes

Gather feedback from team members and audience

Iterate and optimize existing content

Plan for future content enhancements and innovations

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