create linkedin posts for a company

Content Planning

Content Creation

  • Identify the main message.
  • Use clear and straightforward language.
  • Keep the length between 150-300 characters.
  • Engage the audience with questions or insights.
  • Edit for grammar and clarity.
  • Determine the type of visual that fits your message.
  • Use high-quality images or create graphics.
  • Ensure visuals are branded with company logos.
  • Consider using tools like Canva or Adobe Spark.
  • Verify that visuals are relevant and engaging.
  • Decide on the desired action (e.g., visit website, comment).
  • Use action-oriented language (e.g., 'Learn more', 'Join us').
  • Position the CTA prominently in the post.
  • Make it easy for users to follow through.
  • Test different CTAs for effectiveness.
  • Research trending hashtags in your industry.
  • Limit to 3-5 relevant hashtags for clarity.
  • Mix popular and niche hashtags.
  • Ensure hashtags are specific and targeted.
  • Avoid using overly generic or spammy hashtags.

Review and Approval

Scheduling and Posting

Engagement and Interaction

Performance Analysis

Related Checklists