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Home > Marketing > criação de um produto

criação de um produto

Pesquisa de Mercado

  • Defina características demográficas e psicográficas.
  • Utilize questionários e entrevistas para coletar dados.
  • Crie personas representativas do seu público.
  • Analise comportamentos e preferências de consumo.
  • Identifique principais concorrentes no mercado.
  • Avalie produtos, preços e estratégias de marketing deles.
  • Realize uma análise SWOT (forças, fraquezas, oportunidades, ameaças).
  • Monitore presença online e feedback de clientes.
  • Pesquise relatórios de mercado e estudos de caso.
  • Participe de feiras e conferências do setor.
  • Leia publicações e blogs especializados.
  • Identifique inovações e mudanças de comportamento do consumidor.
  • Desenvolva questionários estruturados para dados quantitativos.
  • Conduza entrevistas ou grupos focais para dados qualitativos.
  • Analise resultados estatísticos e feedback dos participantes.
  • Ajuste estratégias baseando-se nas descobertas.

Desenvolvimento do Produto

Planejamento de Marketing

Lançamento do Produto

Acompanhamento e Avaliação

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