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customer feedback form

I. Preparation

Identify the purpose of the feedback form.

Determine the target audience for the feedback.

Select the format (paper, digital, etc.) for the feedback form.

Ensure the feedback form is easily accessible to customers.

II. Form Design

Include restaurant branding (logo, colors, etc.).

Create a clear title for the feedback form.

Include sections for different types of feedback (e.g., food, service, ambiance).

Use simple, concise language for questions.

Include both open-ended and closed-ended questions.

Provide a space for additional comments or suggestions.

III. Questions to Include

Rate your overall experience (scale of 1-5).

How would you rate the quality of the food?

How would you rate the service you received?

Was the restaurant atmosphere comfortable and inviting?

Would you recommend us to others? Why or why not?

What could we improve on?

IV. Distribution

Train staff on how to present the feedback form to customers.

Provide feedback forms at the end of the meal or via email after the visit.

Promote the feedback form on the restaurant's website and social media.

V. Collection and Analysis

Set a timeline for collecting feedback.

Regularly check for and compile submitted feedback.

Analyze results for trends and common themes.

Categorize feedback into actionable items.

VI. Action Steps

Identify areas for improvement based on feedback.

Develop a plan to address the feedback received.

Communicate changes or improvements to staff and customers.

Follow up with customers who provided contact information (if applicable).

VII. Review and Update

Schedule regular reviews of the feedback form and process.

Update questions and format based on changing customer needs and trends.

Ensure continuous improvement in the feedback collection process.

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