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> discovery phase model
discovery phase model
Project Scope Definition
Define project objectives
Identify key stakeholders
Determine project constraints and limitations
Research and Analysis
Conduct market research
Analyze competitor strategies
Gather user feedback
Review industry trends
User Persona Development
Create user personas based on research findings
Identify user goals, pain points, and behaviors
Use personas to inform design decisions
User Journey Mapping
Map out user journeys based on personas
Identify touchpoints and interactions
Highlight opportunities for improvement
Information Architecture
Develop site maps and navigation structures
Organize content in a logical hierarchy
Ensure seamless user flow throughout the website
Wireframing
Create wireframes to visualize layout and functionality
Test wireframes with users for feedback
Iterate on wireframes based on user input
Prototyping
Build interactive prototypes for user testing
Gather feedback on usability and functionality
Make iterative improvements to the prototype
Usability Testing
Conduct usability testing with target users
Identify pain points and areas for improvement
Incorporate user feedback into design iterations
Final Design
Develop high-fidelity designs based on wireframes and prototypes
Ensure consistency with brand guidelines
Review designs with stakeholders for approval
Documentation and Handoff
Create design documentation for developers
Provide assets and resources for implementation
Conduct handoff meetings with development team
Post-launch Evaluation
Monitor website performance and user feedback
Identify areas for optimization and future enhancements
Continuously iterate and improve the user experience.
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