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> product discovery phase analysts
product discovery phase analysts
Research Phase
Define target market and customer personas
Conduct market analysis to identify trends and opportunities
Analyze competitors and their products
Collect data on customer needs and pain points
Ideation Phase
Brainstorm potential product ideas
Prioritize ideas based on feasibility and market demand
Create user stories and scenarios to explore product concepts
Develop prototypes or mockups to visualize product features
Validation Phase
Test prototypes with target users for feedback
Gather and analyze user feedback to validate product viability
Iteratively refine product features based on user input
Conduct market testing to assess demand and pricing strategy
Implementation Phase
Develop a detailed product roadmap and timeline
Work with cross-functional teams to build and launch the product
Conduct beta testing and gather final feedback for last-minute adjustments
Prepare marketing and sales strategies for product launch
Post-Launch Phase
Monitor product performance and gather user feedback post-launch
Analyze sales data and customer reviews for insights
Work on product updates and enhancements based on feedback
Continuously evaluate product success and iterate on future enhancements
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