digital transformation of a newsroom ?
Planning and Strategy
Infrastructure and Technology
Workflow and Collaboration
Audience Engagement and Content Distribution
- Identify target audience and their preferences
- Define goals and objectives for audience engagement
- Research and analyze competitors' strategies
- Determine key performance indicators (KPIs) for measuring success
- Design and develop a user-friendly website
- Ensure website is optimized for mobile devices
- Create mobile apps for easy access to content
- Regularly update and maintain website and apps
- Conduct keyword research for relevant topics
- Optimize website and content with relevant keywords
- Create engaging and shareable content for social media
- Monitor and analyze SEO and social media performance
- Identify appropriate social media platforms for target audience
- Create a content calendar for regular posting
- Engage with audience through comments and messages
- Track and analyze social media metrics for improvement
- Research potential partners and syndication opportunities
- Reach out to potential partners for collaboration
- Negotiate terms and agreements for content sharing
- Monitor and evaluate partnership/syndication performance
- Collect and analyze audience data for personalization
- Segment audience based on preferences and behavior
- Deliver tailored content and recommendations to each segment
- Implement targeted advertising campaigns based on segments
Use in Manifestly