non-fiction book launch team checklist

Set a clear launch date for the book

Create a launch team and invite members to join

Provide launch team members with a brief overview of the book

Set up a private online group or platform for the launch team to communicate and collaborate

Share promotional materials (book cover, blurb, author bio) with the launch team

Encourage launch team members to read an advance copy of the book

Develop a comprehensive marketing plan

Create a book launch campaign timeline

Craft compelling social media posts and graphics for the launch

Write press releases and pitch to relevant media outlets

Seek endorsements from influential individuals in the book's niche

Organize virtual or physical book launch events

Arrange interviews with podcasters, bloggers, journalists, etc.

Share a pre-written book review request template with launch team members

Request launch team members to post honest reviews on various platforms

Host regular Q&A sessions or webinars for the launch team

Assign specific tasks to launch team members (e.g., spreading the word on social media, sharing blog posts or articles)

Provide launch team members with exclusive content or additional resources

Encourage launch team members to engage with the book's social media posts and share them

Offer support and answer questions from launch team members promptly

Show appreciation to the launch team by acknowledging their efforts publicly

Thank the launch team for their participation and support

Collect and compile launch team testimonials

Analyze the effectiveness of the book launch campaign

Evaluate the success of the launch team and identify areas for improvement

Update launch team members on the book's progress and achievements

Continue engaging with the launch team and maintain a relationship with them

Share post-launch promotional strategies and opportunities with the launch team

Remember that the order and specific items on the checklist can vary depending on the author's preferences and the nature of the book.