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> Comercial meeting
Comercial meeting
Pre-Meeting Preparation
Determine the objective of the commercial meeting
Identify the participants and their roles
Set a date, time, and location for the meeting
Send out meeting invitations and ensure participants are aware of the agenda
Prepare and distribute any necessary pre-reading materials
Agenda and Opening
Welcome participants and introduce yourself
State the purpose and objective of the meeting
Review the agenda and make any necessary adjustments
Set ground rules for the meeting (e.g., timekeeping, participation, etc.)
Presentation and Discussion
Provide an overview of the company and its offerings
Highlight key features and benefits of the product/service
Present any relevant case studies or success stories
Encourage questions and engage participants in a discussion
Address any concerns or objections raised by participants
Negotiation and Proposal
Identify the needs and requirements of the client
Discuss potential solutions and options
Negotiate terms, pricing, and any additional services
Provide a written proposal outlining the discussed terms
Closing and Follow-Up
Summarize the key points and agreements reached
Confirm next steps and responsibilities
Ask for any final questions or clarifications
Thank participants for their time and input
Follow up with meeting minutes or a summary email
Post-Meeting Evaluation
Assess the effectiveness of the meeting in achieving its objective
Review individual and team performance during the meeting
Identify areas for improvement and lessons learned
Take note of any action items or follow-up tasks
Schedule any necessary follow-up meetings or actions
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