identify buyer persona
Gathering Information
- Read industry reports and publications
- Follow relevant industry influencers and thought leaders on social media
- Monitor industry forums and discussion boards
- Attend industry conferences and events
- Create an online survey using platforms like SurveyMonkey or Google Forms
- Use open-ended questions to gather qualitative data
- Reach out to customers via email or phone to schedule interviews
- Prepare a list of questions to ask during the interviews
- Monitor customer reviews on platforms like Yelp, Google Reviews, or Amazon
- Look for common themes and patterns in the feedback
- Take note of both positive and negative feedback
- Consider using sentiment analysis tools to analyze customer sentiment
- Use tools like Google Analytics to track website traffic and user behavior
- Analyze metrics such as page views, bounce rate, and time on site
- Monitor social media analytics on platforms like Facebook Insights or Twitter Analytics
- Look for trends in engagement, reach, and audience demographics
- Use tools like Google Analytics or Facebook Audience Insights to gather demographic data
- Conduct market research surveys to gather psychographic data
- Look for patterns in customer behaviors through website analytics and customer interactions
- Consider using customer segmentation techniques to group customers based on similar characteristics
Use in Manifestly