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Sub Brand Creation

Conduct market research to identify target audience, competitors, and market trends

Analyze existing brand identity and positioning

Identify the need and purpose for creating a sub brand

Define goals and objectives for the sub brand

Determine the brand architecture and relationship between the sub brand and parent brand

Establish the sub brand's positioning and unique value proposition

Develop a brand mission statement and brand personality for the sub brand

Outline the sub brand's target audience and key messaging

Create a sub brand name that aligns with the parent brand and reflects the sub brand's purpose

Design a compelling and visually appealing sub brand logo

Develop a color palette, typography, and visual elements for the sub brand

Craft a tagline or slogan that encapsulates the sub brand's essence

Create a brand style guide outlining guidelines for using the sub brand's visual elements consistently

Develop key messaging and brand voice for the sub brand

Design marketing collateral such as brochures, business cards, and letterheads

Establish an online presence for the sub brand through a website and social media channels

Plan a launch event or campaign to introduce the sub brand to the target audience

Develop marketing materials such as press releases, advertisements, and online campaigns

Implement an integrated marketing strategy to raise awareness and generate interest in the sub brand

Monitor and measure the success of the sub brand launch and make necessary adjustments

Regularly review and update the sub brand's brand guidelines and style guide

Monitor customer feedback and perception of the sub brand

Continuously evaluate the sub brand's performance and alignment with the overall brand strategy

Make adjustments and improvements to the sub brand as needed.

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