defining target audience for social media management for ecommerce
1. Market Research
- Create online surveys using tools like Google Forms or SurveyMonkey.
- Ask specific questions about demographics, preferences, and purchasing behavior.
- Distribute surveys through email, social media, or website pop-ups.
- Incentivize participation with discounts or giveaways.
- Research reputable sources for market data, such as Statista or IBISWorld.
- Identify emerging trends relevant to your niche.
- Review consumer behavior statistics and forecasts.
- Compile findings to inform target audience characteristics.
- List top competitors in your niche and analyze their online presence.
- Review their social media profiles and engagement strategies.
- Use tools like SimilarWeb or SEMrush to analyze website traffic sources.
- Note their audience demographics and marketing tactics.
Use in Manifestly