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> DEMAND FORECASTING
DEMAND FORECASTING
1. Data Collection
Gather historical sales data
Collect market research data
Acquire economic indicators
Compile demographic information
Source competitor analysis data
2. Data Preparation
Clean the data (remove outliers, correct errors)
Normalize data (standardize formats)
Aggregate data as necessary (daily, weekly, monthly)
Segment data by relevant categories (product, region, customer)
3. Selection of Forecasting Method
Evaluate qualitative forecasting methods (e.g., expert judgment, focus groups)
Assess quantitative forecasting methods (e.g., time series analysis, regression analysis)
Choose a hybrid approach if necessary (combine qualitative and quantitative)
4. Model Development
Develop the selected forecasting model
Test the model with historical data
Adjust parameters for optimization
Validate the model through back-testing
5. Forecast Generation
Generate demand forecasts using the developed model
Create forecasts for various time horizons (short-term, medium-term, long-term)
Consider seasonality and trends in the forecasts
6. Review and Adjustment
Review forecasts against actual performance
Adjust forecasts based on new data or market changes
Collaborate with sales and marketing teams for insights
7. Reporting and Communication
Prepare a comprehensive report of the forecasts
Share findings with relevant stakeholders
Present forecasts in a clear and understandable format (charts, graphs)
8. Monitoring and Continuous Improvement
Monitor forecasting accuracy regularly
Collect feedback from stakeholders
Refine forecasting processes and models based on performance
Stay updated on market trends and adjust forecasts accordingly
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