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describe a product discovery process

1. Define Objectives

Identify the main goals of the product discovery process.

Establish key performance indicators (KPIs) for success.

Align objectives with the overall business strategy.

2. Understand User Needs

Conduct user interviews to gather qualitative insights.

Distribute surveys to collect quantitative data.

Create user personas to represent target audiences.

Map user journeys to visualize user interactions with the product.

3. Market Research

Analyze competitors to identify strengths and weaknesses.

Assess market trends to understand industry dynamics.

Gather insights on potential market size and opportunities.

4. Ideation

Organize brainstorming sessions with cross-functional teams.

Use techniques like mind mapping and SCAMPER for idea generation.

Prioritize ideas based on feasibility and impact.

5. Concept Development

Create wireframes and prototypes to visualize ideas.

Develop user stories to illustrate product functionality.

Validate concepts through user feedback and testing.

6. Feasibility Assessment

Evaluate technical feasibility with the development team.

Analyze resource requirements, including time and budget.

Identify potential risks and develop mitigation strategies.

7. Stakeholder Involvement

Engage key stakeholders throughout the process.

Present concepts and gather feedback for refinement.

Ensure alignment with business and technical requirements.

8. Documentation

Maintain comprehensive records of findings and decisions.

Create a product discovery report summarizing the process.

Document user personas, user journeys, and key insights.

9. Review and Iterate

Conduct regular reviews to assess progress and adapt as needed.

Gather feedback from stakeholders after each iteration.

Refine the product vision and roadmap based on insights.

10. Transition to Development

Prepare a product backlog based on validated concepts.

Define clear requirements for the development team.

Ensure a smooth handoff from the discovery phase to the development phase.

This checklist serves as a structured approach to help IT organizations navigate the product discovery process effectively.

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