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> dv360 campaign setup
dv360 campaign setup
1. Pre-Setup Preparation
Define campaign objectives and goals.
Identify target audience and segmentation.
Establish budget and bidding strategy.
Gather necessary creative assets.
2. Account Configuration
Log in to the DV360 platform.
Verify account permissions and access levels.
Set up billing and payment methods.
3. Campaign Creation
Click on "Create Campaign."
Choose the campaign type (e.g., Display, Video).
Name the campaign and set the campaign start and end dates.
4. Targeting Options
Define geographic targeting.
Select audience targeting options (e.g., demographics, interests).
Set up first-party and third-party audience data.
5. Budget and Bidding Configuration
Set the campaign budget (daily or total).
Choose bidding strategy (e.g., CPM, CPA).
Specify bid limits if necessary.
6. Creative Setup
Upload creative assets (images, videos, HTML5).
Set up creative rotation and delivery settings.
Ensure compliance with ad specifications and guidelines.
7. Tracking and Measurement
Implement tracking pixels or tags.
Set up conversion tracking and goals.
Configure custom reporting parameters.
8. Review and Launch
Review all campaign settings and configurations.
Conduct a final check for creative and targeting accuracy.
Launch the campaign and monitor initial performance.
9. Post-Launch Optimization
Monitor campaign performance metrics regularly.
Adjust targeting, bidding, or creatives as needed.
Analyze data and make optimizations for improved results.
10. Reporting and Analysis
Generate performance reports at regular intervals.
Analyze campaign performance against objectives.
Document learnings and insights for future campaigns.
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